The Cup Guide is an independent coffee discovery platform created to celebrate the businesses, people and places that make our coffee culture special.
We believe independent businesses deserve to be discovered, recognised and supported.
Our focus is on independent coffee shops, independent coffee roasters and specialist businesses providing commercial coffee equipment and professional services.
You won’t find large national coffee chains or corporate franchises here. We want to shine a light on independent businesses, passionate people and local specialists who contribute to the wider coffee community.
Independent businesses. Local discoveries. A shared passion for coffee.
What We Believe In
Great coffee is about more than what’s in the cup.
It’s about the independent café creating a welcoming place for its community, the roaster carefully developing its coffee and the specialist businesses helping hospitality professionals deliver a great coffee experience.
Every business has a story worth discovering.
Our aim is to bring these businesses together in one place, making it easier for people to explore, discover and support independent coffee across the region.
Discover the South East
Our journey begins in Hampshire, with plans to expand across Berkshire and the wider South East of England.
Through our regional guides and ongoing research, we’re building a picture of the independent coffee scene, highlighting the towns, businesses and people shaping local coffee culture.
We’re also developing The Cup Guide Coffee Count, an ongoing research project identifying and documenting independent coffee shops across the region.
Our directory will grow as we research and verify more businesses. We want to make independent coffee easier to find, one discovery at a time.
Independent. Honest. Transparent.
The Cup Guide is built around independent discovery and useful information.
Our directory listings are researched using publicly available information and information supplied by businesses. We aim to keep details accurate and welcome updates from business owners.
Inclusion in our directory is not an award, inspection, quality rating or guarantee of quality.
Some businesses may choose to purchase additional promotional visibility or a dedicated featured article. These paid placements are clearly identified, and payment does not influence our independent editorial content.
Our goal is to help people discover businesses, not simply promote whoever pays to appear.
For Independent Coffee Businesses
Are you an independent coffee shop, coffee roaster or specialist coffee equipment and service provider?
We’d love to hear from you.
Qualifying independent coffee shops and roasters can request a basic directory listing free of charge.
Businesses looking for additional visibility can explore our optional featured listings and promotional opportunities.
Whether you’re a small neighbourhood café, an independent roastery or a specialist supporting the hospitality coffee industry, The Cup Guide offers a place to introduce your business to a wider audience.
Start Discovering
Explore independent coffee. Find interesting places. Meet the people behind the coffee.
From Hampshire to the wider South East, there’s always something new to discover.
THE CUP GUIDE
Discover coffee differently.
